Leads Exercise 1

Posted: October 22, 2009 in Uncategorized

Introduction:  For the elements of the “Social Media News Release,” I feel I will use Pre-Approved quotes from the executives, as well as a photo of Ike Smith and the team in action.  Also, it would be a good aspect to add in the Rabbits graphic to catch the attention of the reader.  Lastly, a link to the homepage of the team would be helpful.

Lead/Lede:   Are you ready to team up with mascot Thumper and the Rochester Rabbits for this upcoming season? Well now you can team up like never before, ask all your burning questions and get inside information from the Rabbits themselves, thanks to JPEG Wireless and an all new IM service!

The Rabbits’ new IM service allows you the fan to interact live and discuss what the Rabbits are up to now.  JPEG Wireless and the Rabbits bring the players and fans together for the 2009-2010 season!  “We’re on the brink of making it into the playoff’s, and it’s gonna be nice to have the fans there with us,” says Ike Smith, the team’s start guard.  Check it out on their homepage RochesterRabbits.com!

Lead Examples for Group One

Posted: October 22, 2009 in Uncategorized

Setting the Mood: http://www.nytimes.com/2009/10/18/world/asia/18hostage.html?_r=1&hp

News Peg:  http://www.lge.com/about/press_release/detail/21912.jhtml

Description:  http://www.cnn.com/2009/LIVING/10/22/dogs.irpt/index.html

In his book PR! A Social History of Spin, Stuart Ewen covers nearly all of the bases of Public Relations up and to the date that the book was written and published.  However, in order to revamp and really give the true spin on PR, Ewen needs to add in a massive part of today’s PR efforts.  This major part being the availability of the Internet and what it has made possible.  Social Networking and Viral Videos in particular. 

Throughout the book, Ewen discusses the far reaching networks of Television and Newspapers that were prevalent at the time, but now it seems as though the day’s top news will be on YouTube, Facebook, Twitter or MySpace within minutes or hours of it happening.  Which is faster than any news outlet can get it out to the public.  Because of this timeliness and wide-spread viewership, PR is now much more dependent on the internet.  Check out this video of PR on YouTube about Wells Fargo and a last resort method of Public Relations in a crisis:

You can check out Facebook accounts of some of the top celebrities, businesses, etc of today’s world and see just how they utilize social media and the internet for PR. 

Once again, Ewen did a great job of covering the media that was strongest and most present at the time, as the idea of social networking could hardly be thought of in the 90′s; but I feel with the addition of this category and the talk of it in a more dominant fashion would really add to the book and meaning of PR.

Take any celebrity, company, athlete, etc…and put them on the spot about something, see them trying to save their image, and i bet it’s on Twitter and Facebook before it graces any magazine, newspaper, or nightly entertainment TV show.  Just add Internet and Social Networking/Viral videos, and you make the History of Spin come full circle.

http://www.modbee.com/local/story/873113.html 

This front page news article: “Census Takes Picture of Valley in Recession” from the Modesto Bee, based in California, hits on several of the Universal News Values.  The largest element that I see almost instantly without laying my eyes on a single word of the story is the emotional link.  Look at that picture…a woman and her young daughter, whose eyes peer directly at the camera, it’s a moving shot.

This article is most likely going to hit many of its reader’s the same way: “they finally are telling the truth, thats what’s really going on here…”  I feel like that point of view really is the impact of the story.  It’s telling the rest of the world what the problems are like on a smaller basis.  Yeah the economy is bad, but look what it’s doing to this region.  Also, the graph, the chart, whatever you like to call it; those stats have an enormous weight to them. 

Controversy?  It’s not too much of a controversial story, people everywhere talk about this on a daily basis, but it’s still news.  Part of this stance as news on a daily basis is because there is so much coverage of it.  News about our shambled economy has been new news for months, and it will continue to be because it is a massive, massive issue. 

Lastly, there is an educational value to this story.  Take the chart again, how many people do you think knew about those numbers and knew what they actually were?  I would have to argue that not too many individuals knew those facts.  Hey, we learn something new every day!

Pseudo-Event

Posted: September 24, 2009 in PR Class

In my opinion, many building “Grand Openings” are in fact Pseudo Events.  The major ground-breaking ceremonies and things of that nature do nothing but draw media attention to the project and promote it to get the name or function out there.  If no media shows up, it’s just another day of construction or sales.  A Grand Opening’s not so “Grand” when nobody sees it.

Backup Research:

http://books.google.com/books?id=jeJu6_qYvicC&pg=PA126&lpg=PA126&dq=grand+opening+pseudo+event&source=bl&ots=-pyW-w0O7t&sig=N8ZTmFkZcWlofYEzfwzHTGm4l3U&hl=en&ei=I7e7Sv7tIpGKNKLS3LcO&sa=X&oi=book_result&ct=result&resnum=10#v=onepage&q=grand%20opening%20pseudo%20event&f=false

PR, What an Impact!

Posted: September 24, 2009 in Uncategorized

Judging by what I have obtained from this class thus far, the readings, the movies; even the class discussions, I have come to the conclusion that we absolutely need PR, in our lives. PR is the grease on the axels that keep the world moving.
 Take for example the movie The Corporation. This movie is all about big Corporations messing up by either using unhealthy products that harm the animals and consumer. Or using illegal methods to manufacture their products, like sweat camps where employees make .18 cents on an article of clothing that the company will sell for $100.00. This is why corporations need Pr reps. A good amount of this information will leak out to the media, and when it does it is the Pr persons job to control the aftermath. They need to make sure they whatever information comes out can be proven wrong or smothered quickly.

Another example of how Pr has such a great impact on our everyday lives is the movie War made easy. Now not all Pr is good Pr. War Made easy is a movie about how the media played such a leading roll in our involvement in the past wars. The government has used the media time and time again to convince our country that we have enemies and no choice but to go to war with them. (Kill or be killed). Once people started raising questions or disagreeing with the war there would be a team of Pr reps right there to reassure them that we were all doing the right thing and that they were wrong or being unpatriotic.

Lastly throughout our discussions in class I have learned that Pr can be a double-edged sword. It is necessary that large corporations have it, that we have it. However there is no way that we can tell for sure if the truth is really being told or if it is just another fabrication of the truth to smooth out the corporations image.

 In closing Pr has a tremendous impact on our lives. We are affected by it everyday whether we think so or not. We always have people organizations, mentors telling us what is wrong and what is right and how we can fix our mistakes. It is a necessary tool to have a smooth running corporation, company, even life.

War Made Easy

Posted: September 15, 2009 in Uncategorized

In an overall thought about the film “War Made Easy,” I would like to say that I agree and find interest in most of the statements made throughout it.  The areas of concentration were based around media propaganda as well as propaganda from the Military during times of war.  A major portion concentrated on the false statements made at various times during war efforts.

A large part of that concentration involves many politicians talking from stances that they are not sure on.  In particular,  WMD statements by Powell, Bush and others were blown out of proportion and twisted into lies and uninformed statements. 

The failure of the media to inquire within the government for solid facts and information on the eve of the war in Iraq contributes alot in my mind, to the reasons why war happened so quickly.  Take a look at the follwing page and video clip about the media coverage and it’s impact on public perceptions.  Especially the “left-wing” matters: http://mediamatters.org/research/200908210056

Media Bias: http://www.globalresearch.ca/index.php?context=va&aid=2827 

One aspect of the film that surprised me was when it dealt with Phil Donahue being taken off the air because of his truthful stance against the War on Terror.  When Donahue became a supporter and questioned the government, MSNBC removed him.

Phil Donahue was cut out of the media spotlight by his own network as he raised anti-war questions and concerns.  This is the wrong thing to do, no matter what the circumstances are.  Here’s a check on what Donahue has continued to do since he lost his spot with MSNBC:  http://www.foxnews.com/story/0,2933,232057,00.html 

Another point that brought concern to me can be summarized in a way as saying: The media makes our public knowledge seem minimal, “dumbing us down” and trying to change public morals.   

Another aspect that also bothered me comes from the point made about John Murtha, a Vietnam Veteran and government official who when he stood up to the issues of War and propaganda was silenced.  He stood up and spoke that the troops needed to be brought home and when he did, the entire left and right wing politicians took a stance against him and left him in the cold.  Realistically his stance was one taken by millions of Americans.

To see a Vietnam Veteran John Murtha stand and say that US troops need to come home was certainly something that should have been shown more throughout the media.

One place that truly hit home to me was when the film dealt with the most recent war in Iraq and Afghanistan, and this is why:

As the brother of a United States Air Force Special Forces Veteran I have heard so many behind the scenes stories and truths about the propaganda and news stories it is unbelievable the differences employed and shown by the media and government.  I know news reports that involved actions taken by my brother and his platoon, and the reports were completely misleading and full of stretched truths and lies.

In the end, I realize that the American public, and the world for that matter, will only be able to see what the government allows and approves.  We do not see the amounts of violence that our military causes and deploys on many innocent citizens, and after Vietnam, we need it.  We need to see the truth, it may be graphic and demoralizing but it needs to happen to put people in the right place.  I still believe that up until recent years, the public was too supportive of the idea of war.  Vietnam shot down hope for years afterward, but in the new age of terrorism, payback became our motive.